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If your business was a person, what would it say?
In the social media world you’ll often hear people say that it’s important to humanize the business. What does that mean? It can mean two different things: Talk about the business in terms of people,...
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Why you aren’t making money from Pinterest.
Pinterest is the hottest topic in social media discussions these days. Much like the last “next big thing,” these conversations focus on the site itself; how much traffic it is getting, how much time...
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Imagine a unified Google!
So the dust has settled from Google i/o and every seems to be very impressed. There’s a new tablet and a new Android OS and even teasers for the new Google Glasses. Everything looks awesome…but...
View ArticleThe Prelude to Trust
In the ongoing dialogue about Social Media you can find a number of recurring themes. There is: “the conversation” being authentic paid, earned and owned media ROI Influence …and a whole host of other...
View ArticleHow well do you know your business?
When is the last time you took a moment to reflect on your business? Is your marketing, lead generation and sales all a bunch of guess work? I gave a speaking engagement several days ago at the...
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Should I Outsource My Social Media Strategy?
“Should I Outsource My Social Media Strategy?” That’s a good question. Stop me if you’ve heard this one but the answer is: It depends Do you have someone on the internal team with experience...
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Content Marketing Strategy Starting Points: Goals & Budgets
Welcome to Part I of our series on Content Marketing Strategy. This will only be available for free for a limited time. Let’s start at the top. Activity without purpose is meaningless Whenever we...
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How Content Strategy Works: Awareness, Leads, Sales, Loyalty, Recruiting and...
We’ve all heard this before: “Content is King!” So…marketers rush to create content and now there’s so much content that has been created, some have even suggested content marketing may be it’s own...
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Beyond The Checklist: Expanding the Social Conversation
I’ve been in the Social Media game professionally since 2008 and back then I saw that the majority of businesses were still asleep at the wheel when it came to understanding how Social Media fits....
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The most complete way to conduct a social media audit
“I think in order to move forward into the future, you need to know where you’ve been.” -Charles Williams Do you ever feel like you’re unsure whether or not social media is working for you? Many...
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